ON HER MAJESTY'S SERVICE

Sunday, 17 July 2011

The Duke and Duchess of Cambridge are to become 'ambassadors' for British business, undertaking future royal tours to boost the country's commercial interests abroad.

Following the success of their recent tour of North America, where the couple carried several engagements in Los Angeles to highlight British business, Prince William and the Duchess will consider proposals by the Foreign Office of overseas tours aimed at promoting British firms.
A royal aide said: "It is not something that William or Catherine had done before LA, but they have genuinely enjoyed being ambassadors for the UK and flying the flag for British business in America, and it is definitely something they will start to do more of.
"It will not always be about just going to realms in the future. They will now start to visit countries of strategic importance to the United Kingdom with the purpose of meeting the Foreign Office's commercial objectives. Just as the Prince of Wales regularly meets with corporate and environmental leaders during his overseas tours to highlight British trade and investments, so the couple will begin to emulate this approach through the prism of their own interests."
During their three-day visit to California earlier this month, the Duke and Duchess attended an event organised by UK Trade and Investment (UKTI) in support of British technology investments and the development of east London's "Tech City" into a world-leading area for technology and software design.
They were also honorary guests at a gala dinner for BAFTA, of which the Prince is patron. During the event, which was attended by Nicole Kidman and Tom Hanks, Prince William spoke of his desire to promote emerging young British talent in film and television in Hollywood.

 

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